The Next Growth Area for Social Media Might Not Look Like Social Media
TikTok and Instagram aren’t going anywhere. But something interesting is happening beneath the surface: a rise in Passion-Driven community apps that don’t call themselves social media, yet behave like it in all the best ways. I’m talking about Strava, Duolingo, Pepper and AllTrails, platforms built around purpose, participation, and progress. And the
Why Every Brand Should Pay Attention to Instacart (Even If You’re Not Running Ads)
Instacart is one of the most interesting platforms in the grocery space right now. They account for a massive share of online grocery sales — and that’s not slowing down anytime soon. But here’s the thing: even if you’re not ready (or convinced) to run ads on Instacart, it’s still worth
What Brands Should Be Asking Influencers in 2025/2026
Influencer marketing is still one of the best ways to build awareness and social proof—but it’s also never been trickier to navigate. Between fake followers, engagement pods, and AI-generated “faces,” brands need to be more careful than ever about who they partner with. At Socialike, we’ve learned a lot from running
Agency ↔ Brand Conversation on ROI of Social Media
Brand: I’ll be honest. I’m not sure social media really moves the needle. Feels like a lot of dancing videos, memes, and… fluff. Does it really work for a CPG brand like mine? Me: Fair question. I get it — the space is noisy. But in the CPG world, social isn’t about fluff.