A Quiet Social Investment That Compounds
Here’s the problem. Community management is one of the hardest parts of social media to tie to ROI. When content goes live, there are visible signals. Views, likes, comments, sometimes clicks, sometimes retail movement. Those numbers are easy to see and easy to report on. Community management is different. A lot of
When I Realized I Work For My Team
This week I’ve been thinking a lot about managing a team. Still one of the hardest parts of what I do. And look, I’m getting better, but the thing I always struggle with is this idea that everyone works like me. And they don’t. Which is good. But also hard. Here’s
When 7 Million Views Fall in Your Lap
This week, I want to talk about something that does not happen often, but when it does = :) Someone on TikTok, completely unsolicited, has been posting about PickerFresh’s pickled garlic. Not in a styled, elevated, beautifully lit way. She is literally eating large bowls of our garlic on camera. No