An Idea Sparked by the Coffee Culture in Latin America
What I think is an amazing business idea is towards the middle. I barely drink coffee at home. In Latin America, I drink multiple cappuccinos a day. And the difference has nothing to do with caffeine. In the U.S., coffee often feels transactional. Fast. To-go. Paper cup. Lid on. Next meeting. In Costa Rica. In
Big Brands vs. Small Brands
What We’ve Learned Working With Both We have the privilege of working with $30–40M CPG brands. We also work with earlier-stage brands doing a few million a year. And the intersection between the two is fascinating. Here’s what I’ve noticed: 1. Reporting Means Different Things at Different Stages Every brand wants reporting. Big brands. Small brands. Everyone
Happy Teams Build Better Work
Great teams are built by trusting people to live full lives and bring their best selves to work. Here’s what that looks like in practice. 1. We Build Alongside Our Team, Not On Top of Them We actively encourage our team to have lives and interests outside of Socialike. Blogs. Affiliate hustles.