Why We Started Sharing Profits at Socialike
I wasn't planning on writing about this. Then I saw a headline that said thousands of SpaceX employees had become millionaires because of the company's growth. Obviously, Socialike isn't SpaceX. We're not planning an IPO anytime soon. This quarter (before the Space X news came out), we introduced a profit-sharing program for our
Sometimes the Client Is Right
We're in the middle of a Walmart launch campaign for one of our clients. Like most campaigns, it started with a point of view. Our point of view was simple: Put the majority of the advertising budget into Meta. Because for a campaign like this, we genuinely believe it's the strongest platform. The scale is
The Honesty Blog
Not in some corporate “radical candor” way. Just being honest with clients even when it’s uncomfortable. Because the reality is, sometimes you’re hitting KPIs, the client’s happy, the retainer is good, the work is solid… but something still feels off. Maybe it’s the branding. Maybe it’s the packaging. Maybe it’s the business model. Maybe they’re