The Sale Happened on Amazon. The Decision Didn’t.
According to an IZEA study, 63% of weekly Amazon shoppers check social media before buying anything. If you're selling on Amazon, that's no small number. Think about how people actually shop: Someone scrolls past a product on Instagram, watches a quick demo, reads a few comments, and forgets about it. A few
Different Paths, Same Goal
Parenting really makes you think. Sometimes, depending on the child, two completely different approaches can have an equally positive impact. Child 1: Anytime he gets extra money from a birthday or another gift, he asks me to buy him Google stock. Child 2: Anytime he gets extra money, he wants a new
Two Things I’ve Been Thinking About (AI and Influencers)
ChatGPT Isn’t Doing the Work. It’s Making the Work More Fun. For a recent client brainstorm, our team developed a few questions based on the client’s brief. Then we spent two hours talking through them together (4 team members sharing their experience, thoughts, and research). The ideas were ours. The strategic thinking