We Are Here For The Comeback Of Bloggers
Well… I really wanted to just talk this into ChatGPT, but I am committed to writing this newsletter “all by myself” (I’m imagining my nephew saying that when I tell him I want to buckle him up in the car.) Our role as a social agency is constantly evolving. At some
Panama from December to February
Will this be better than school? Full-time baseball and robotics in a language they are conversational in at best Piano and chess lessons also in Spanish One hour of schoolwork a day, taught by my wife I’m convinced it will be. This will be our family's third year leaving the Northeast winter
We Encourage Polygamous Careers
I truly believe the Socialike teams love their jobs, the people and clients we work with, and the work-life balance we provide our team. Knowing this, I still encourage the team to have a side hustle. When Socialike first started out, the thought of someone working another job would have left
This Article Used Zero AI.
Prologue: This article is not hating on AI - We love it for many aspects of our business as well as my personal life. But just like most things, it has its place. The last few newsletters I have written have been all my own thoughts. I transcribe what I am
How We Test Your Content without the Risk
Brand identity is arguably your most valuable asset. As your social media agency, we act as stewards of your brand online—responding to customers, creating engaging content, and building connections with both existing and potential consumers. Occasionally, we want to push the envelope. This might involve a piece of content or new
What Does Instagram Have to Do With ChatGPT?
The first job of organic social is to create content people want to watch, read, or share with a friend. That doesn’t change. But organic social is starting to have another role ---> how brands show up in LLMs and AI search. What we can see is organic social content being indexed more
The Sale Happened on Amazon. The Decision Didn’t.
According to an IZEA study, 63% of weekly Amazon shoppers check social media before buying anything. If you're selling on Amazon, that's no small number. Think about how people actually shop: Someone scrolls past a product on Instagram, watches a quick demo, reads a few comments, and forgets about it. A few
Different Paths, Same Goal
Parenting really makes you think. Sometimes, depending on the child, two completely different approaches can have an equally positive impact. Child 1: Anytime he gets extra money from a birthday or another gift, he asks me to buy him Google stock. Child 2: Anytime he gets extra money, he wants a new
Two Things I’ve Been Thinking About (AI and Influencers)
ChatGPT Isn’t Doing the Work. It’s Making the Work More Fun. For a recent client brainstorm, our team developed a few questions based on the client’s brief. Then we spent two hours talking through them together (4 team members sharing their experience, thoughts, and research). The ideas were ours. The strategic thinking
Why We Started Sharing Profits at Socialike
I wasn't planning on writing about this. Then I saw a headline that said thousands of SpaceX employees had become millionaires because of the company's growth. Obviously, Socialike isn't SpaceX. We're not planning an IPO anytime soon. This quarter (before the Space X news came out), we introduced a profit-sharing program for our