We Are Here For The Comeback Of Bloggers
Well… I really wanted to just talk this into ChatGPT, but I am committed to writing this newsletter “all by myself” (I’m imagining my nephew saying that when I tell him I want to buckle him up in the car.) Our role as a social agency is constantly evolving. At some
Panama from December to February
Will this be better than school? Full-time baseball and robotics in a language they are conversational in at best Piano and chess lessons also in Spanish One hour of schoolwork a day, taught by my wife I’m convinced it will be. This will be our family's third year leaving the Northeast winter
This Article Used Zero AI.
Prologue: This article is not hating on AI - We love it for many aspects of our business as well as my personal life. But just like most things, it has its place. The last few newsletters I have written have been all my own thoughts. I transcribe what I am
How We Test Your Content without the Risk
Brand identity is arguably your most valuable asset. As your social media agency, we act as stewards of your brand online—responding to customers, creating engaging content, and building connections with both existing and potential consumers. Occasionally, we want to push the envelope. This might involve a piece of content or new
Different Paths, Same Goal
Parenting really makes you think. Sometimes, depending on the child, two completely different approaches can have an equally positive impact. Child 1: Anytime he gets extra money from a birthday or another gift, he asks me to buy him Google stock. Child 2: Anytime he gets extra money, he wants a new
Two Things I’ve Been Thinking About (AI and Influencers)
ChatGPT Isn’t Doing the Work. It’s Making the Work More Fun. For a recent client brainstorm, our team developed a few questions based on the client’s brief. Then we spent two hours talking through them together (4 team members sharing their experience, thoughts, and research). The ideas were ours. The strategic thinking
What We’re Really Trying To Figure Out Early On
What we’re really trying to figure out before we sign on with a new client: Are we aligned on the big picture? Do we see eye to eye on the channel-specific strategy Will our teams be able to mesh Does it feel collaborative? That stuff is the core to a good
A quick personal note on family, travel, and learning
The last two years, we’ve been lucky enough to do something I don’t take for granted. We’ve pulled our kids out of school and gone somewhere new for an extended stretch. Two years ago was Buenos Aires. Big city, energy, constant movement. Last year was Puerto Viejo. Small beach town, slower, a
Leadership, Learned at Home
No doubt being a father and being married for almost 15 years has made me a better person. But it’s also made me a better manager. Not because you need a family to lead well, but because, for me, it changed how I see people. Outside of my wife and kids, the
A Client Asked Me: “How Can We Grow Our Followers Quickly?”
A client recently asked me a simple question. “We want to grow our followers. What tactics can we implement this month to increase our following?” Here was my response. The first thing I asked back was this: What is the purpose of wanting more followers? Because followers do not necessarily translate into people seeing your