How We Test Your Content without the Risk
Brand identity is arguably your most valuable asset. As your social media agency, we act as stewards of your brand online—responding to customers, creating engaging content, and building connections with both existing and potential consumers. Occasionally, we want to push the envelope. This might involve a piece of content or new
What Does Instagram Have to Do With ChatGPT?
The first job of organic social is to create content people want to watch, read, or share with a friend. That doesn’t change. But organic social is starting to have another role ---> how brands show up in LLMs and AI search. What we can see is organic social content being indexed more
Different Paths, Same Goal
Parenting really makes you think. Sometimes, depending on the child, two completely different approaches can have an equally positive impact. Child 1: Anytime he gets extra money from a birthday or another gift, he asks me to buy him Google stock. Child 2: Anytime he gets extra money, he wants a new
Why We Started Sharing Profits at Socialike
I wasn't planning on writing about this. Then I saw a headline that said thousands of SpaceX employees had become millionaires because of the company's growth. Obviously, Socialike isn't SpaceX. We're not planning an IPO anytime soon. This quarter (before the Space X news came out), we introduced a profit-sharing program for our
Sometimes the Client Is Right
We're in the middle of a Walmart launch campaign for one of our clients. Like most campaigns, it started with a point of view. Our point of view was simple: Put the majority of the advertising budget into Meta. Because for a campaign like this, we genuinely believe it's the strongest platform. The scale is
The Honesty Blog
Not in some corporate “radical candor” way. Just being honest with clients even when it’s uncomfortable. Because the reality is, sometimes you’re hitting KPIs, the client’s happy, the retainer is good, the work is solid… but something still feels off. Maybe it’s the branding. Maybe it’s the packaging. Maybe it’s the business model. Maybe they’re
What We’re Really Trying To Figure Out Early On
What we’re really trying to figure out before we sign on with a new client: Are we aligned on the big picture? Do we see eye to eye on the channel-specific strategy Will our teams be able to mesh Does it feel collaborative? That stuff is the core to a good
An Idea Sparked by the Coffee Culture in Latin America
What I think is an amazing business idea is towards the middle. I barely drink coffee at home. In Latin America, I drink multiple cappuccinos a day. And the difference has nothing to do with caffeine. In the U.S., coffee often feels transactional. Fast. To-go. Paper cup. Lid on. Next meeting. In Costa Rica. In
Happy Teams Build Better Work
Great teams are built by trusting people to live full lives and bring their best selves to work. Here’s what that looks like in practice. 1. We Build Alongside Our Team, Not On Top of Them We actively encourage our team to have lives and interests outside of Socialike. Blogs. Affiliate hustles.
Brand Collabs Don’t Need To Be Graza and Fishwife
Brand collaborations have been on my mind a lot lately. We’ve all seen the big ones. Graza x Fishwife is still a standout. Ultra-premium, cross-branded, and a heavy lift done right. More recently, Tru Fru x Tarte showed how food and beauty can collide with a limited-edition launch that felt natural,