HINT: START WITH A GOAL
Natural products manufacturers are going to get something out of ExpoWest 2016, but some are going to get much more than others.
What do I mean by that?
The companies that prepare themselves in terms of social media and marketing plans will derive a bigger and longer lasting return on their investment.
They’ll know what to expect. They’ll have their booths and technology in better shape for the real demands of the occasion. They’ll be readier to work with their potential contacts, will have a better idea about what could be gained, and will know how to use their precious days in a very organized way. In short, they’ll set goals, and develop a plan that prepare them to achieve their targets.
FIRST, UNDERSTAND THE SCALE AND POTENTIAL OF EXPO WEST
This is a massive 5-day event with 3,000 + exhibitors and 65,000 attendees. Among them are going to be magazine editors, social media influencers, venture capitalists–something that a lot of the exhibitors may not be aware of, but people who could truly change your business. If they can find you, and if you make an impression, your business could get much, much better. You can use social media to try and find them yourself, and plan for what you’ll do when you meet them.
STEPS YOU COULD BE TAKING NOW
GETTING READY TO TAKE NAMES. The security passes will have everyone’s email addresses on them, and smart companies will be using them to build up a categorized database.
BUYING BETTER KEYWORDS. Spend some money on banners and ads in the right places. Smarter keywords will put the maximum number of eyeballs on your ad, rather than waste that opportunity.
KNOW WHO YOU WANT TO MEET BEFORE YOU GET THERE. If you’re using social media and the web to its full potential, you can unlock the universe and find out where worthwhile customers spend time.
CUSTOMER CULTIVATION. Take steps now to let your customers and clients know exactly where you’ll be and how to find you. You could start scheduling meetings at the right point in time.
PRACTICING SHOWING & SELLING YOUR STUFF. Is your digital media in order? Not to mention your technology. To get through to the influential people who can make your brand, you need as much presence as possible.
MAKING A FOLLOW-UP PLAN Know ahead of time what you’re going to do with the huge amounts of names you’ll be gathering, and have a follow-up plan in effect for the critical week after you get home.
MAKE YOUR INVESTMENT IN EXPO WEST WORTHWHILE, BY SPENDING A FEW BUCKS MORE
You’ll probably be spending something like $20K to get all of your people there, house them, pay for the booth, pay for your tech, etc. Why not spend a little more on a social media strategy and make your investment count?
120 DAYS FROM NOW, WHAT WILL YOU BE READY TO ACHIEVE?
Don’t leave it too late. You’ve got exactly the right amount of time left to get an awesome plan off the ground.
Read More: Take A Cold Hard Look. Isn’t Amazon Selling Your Stuff Better?
A SOCIALIKE BELIEF: IF YOU HAVE A GREAT PRODUCT, DON’T MAKE IT HARD TO FIND.
HAVE MORE IDEAS ABOUT HOW TO GET THE MOST FROM EXHIBITIONS? Your comments and experiences are always welcomed. Share below.
Stay tuned for more of our blogs.
Isaac Brody (aka“Ike”) is the owner and CEO of Socialike, a Manhattan-based creative agency that specializes in social and digital marketing. Isaac comments on trends in marketing. Socialike’s clients, whether they’re in natural products, hospitality or any other industry, get concepts that differentiate them–along with trackable results.