Why Every Brand Should Pay Attention to Instacart (Even If You’re Not Running Ads)
Instacart is one of the most interesting platforms in the grocery space right now. They account for a massive share of online grocery sales — and that’s not slowing down anytime soon.
But here’s the thing: even if you’re not ready (or convinced) to run ads on Instacart, it’s still worth paying attention.
At the very least, reach out to Instacart and ask about your brand’s performance. You might be surprised by the data — especially if you’re in retailers like Sprouts, Wegmans, or Fresh Market. Instacart gives you a look behind the curtain at how your products are actually performing online, not just in-store.
And if nothing else, make sure your product listings are right.
- Are your keywords optimized?
- Are your photos up to date?
- Do you have lifestyle images that make your product stand out?
- Is your description accurate (and not just whatever a retailer scraped from your site five years ago)?
Think of it like Amazon. You might not be spending on ads there, but your listings still need to be dialed in. Because those listings don’t just impact eComm—they influence in-store sales too.
Clean listings. Good photos. Correct keywords.
These little details add up.
