Why Marketing is the Next Big Advantage for Brokers & Distributors
The SRW | C.A. Fortune deal last year validated something I’ve believed for a long time: brokers and distributors who add marketing to their toolbox will win long-term.
SRW built a creative-first, nimble agency — kind of like ours (but MUCH bigger).
C.A. Fortune saw an opportunity to offer something most brokers can’t: content that moves product.
Why is that such a big deal? Because the further upstream you can influence sell-through, the more valuable you are to both brands and retailers. Logistics is important, but it’s marketing that drives velocity — and velocity is what keeps you on the shelf.
I believe we’re going to see more of these partnerships (or acquisitions) as forward-thinking brokers and distributors realize they can’t just move product — they have to help it sell.
