How We Test Your Content without the Risk
Brand identity is arguably your most valuable asset. As your social media agency, we act as stewards of your brand online—responding to customers, creating engaging content, and building connections with both existing and potential consumers.
Occasionally, we want to push the envelope. This might involve a piece of content or new messaging that, while remaining on-brand, explores new creative limits.
Over the years, we have developed multiple “burner accounts.” These profiles, primarily on TikTok, allow us to test client content in a real-world environment without posting it directly to your primary feed.
Please meet @HealthyLivinWithKim
These accounts appear to be run by “regular” people. We have grown them to several thousand followers, enabling us to observe organic performance. If we want to reach a specific demographic, we can even boost posts to an audience that aligns perfectly with a client’s target market.
We then analyze those results, evaluate the audience response, and assess the comments. Based on this data, we collaborate with our clients to decide if that specific content theme is something we want to officialize on their main account.
It’s a system that allows us to innovate and take risks without compromising brand integrity. Sometimes these posts flop, and that’s exactly the point. They fail on an anonymous creator account, not on your brand’s official page.
