The Honesty Blog
Not in some corporate “radical candor” way. Just being honest with clients even when it’s uncomfortable. Because the reality is, sometimes you’re hitting KPIs, the client’s happy, the retainer is good, the work is solid… but something still feels off. Maybe it’s the branding. Maybe it’s the packaging. Maybe it’s the business model. Maybe they’re
What We’re Really Trying To Figure Out Early On
What we’re really trying to figure out before we sign on with a new client: Are we aligned on the big picture? Do we see eye to eye on the channel-specific strategy Will our teams be able to mesh Does it feel collaborative? That stuff is the core to a good