Why Legacy CPG Brands Have the Most Untapped Potential on Social Media
Legacy brands are sitting on a goldmine when it comes to social media — many just don’t realize it yet. Here’s why the opportunity is so big: Built-In Trust: Customers already know and trust these brands. Retailers are willing to stock them even without a strong social presence — proof of
We Launched a Podcast
I'm thrilled to announce the launch of our new podcast: **Retail & Social: Explaining the Connection**! Ryan Rogers (former Target Buyer) and I met through a shared client, constantly trading nuggets of wisdom. Our mutual curiosity, especially towards the intriguing world of marketing, gave birth to this podcast. We embark