Back to top
k

CPG marketing strategy Tag

Parenting really makes you think. Sometimes, depending on the child, two completely different approaches can have an equally positive impact. Child 1: Anytime he gets extra money from a birthday or another gift, he asks me to buy him Google stock. Child 2: Anytime he gets extra money, he wants a new

Not in some corporate “radical candor” way. Just being honest with clients even when it’s uncomfortable. Because the reality is, sometimes you’re hitting KPIs, the client’s happy, the retainer is good, the work is solid… but something still feels off. Maybe it’s the branding. Maybe it’s the packaging. Maybe it’s the business model. Maybe they’re