Sometimes the Client Is Right
We're in the middle of a Walmart launch campaign for one of our clients. Like most campaigns, it started with a point of view. Our point of view was simple: Put the majority of the advertising budget into Meta. Because for a campaign like this, we genuinely believe it's the strongest platform. The scale is
Ad Nerds: A Better Way to Measure Meta Ads for Retail
I’m going to nerd out for a second because this matters if you’re selling in retail and supporting it with paid social. When you’re running ads for direct conversions, it’s simple. You spend X, you make Y. ROAS tells the story. But retail doesn’t work like that. There’s no clean line from ad →