Why Legacy CPG Brands Have the Most Untapped Potential on Social Media
Legacy brands are sitting on a goldmine when it comes to social media — many just don’t realize it yet. Here’s why the opportunity is so big: Built-In Trust: Customers already know and trust these brands. Retailers are willing to stock them even without a strong social presence — proof of
The Power of a Good Hat
It’s about finding a thousand people who love your brand. You hear about community all the time, but for brands with a minimal presence and no celebrity backing, those first thousand devoted fans are critical. They’re the ones we need to find, cultivate, and look after. Let me tell you a story
Beyond Sales: Podcasts’ Dr. Oz Effect
Introduction In the ever-evolving world of digital marketing, Socialike sheds light on the strategy we plan to spend more time and energy on in 2024. This strategy focuses on the potential of podcasts, showcasing the authenticity and engagement found in niche audio content. Let's delve into this
How We Use Ayurveda To Boost Productivity
We hope you enjoy this note from our team where we delve into the principles of Ayurveda to cultivate not just a healthy lifestyle but also to enhance creativity and optimize productivity. Ayurveda, an ancient system of natural healing, serves as the guiding philosophy for our agency, influencing the way
We Launched a Podcast
I'm thrilled to announce the launch of our new podcast: **Retail & Social: Explaining the Connection**! Ryan Rogers (former Target Buyer) and I met through a shared client, constantly trading nuggets of wisdom. Our mutual curiosity, especially towards the intriguing world of marketing, gave birth to this podcast. We embark
The Dance Between Sales and Marketing
**The Dance Between Sales and Marketing** In the bustling world of supplements (and many other brands), an interesting tug-of-war often unfolds between sales and marketing departments. At first glance, their objectives seem identical: drive sales. But the way each department navigates this task diverges, painting a rich tapestry of strategies and
Marketing Supplements is Different
Marketing supplements is different than marketing other CPG brands. It comes with a unique set of challenges that other products do not have to contend with. We are going to assume most people reading this article understand the supplement industry and the nuances of what you can and can not say
How We Do Short-Form Videos
Seemingly overnight, our agency has made some drastic changes in the forms of how we operate. One of the most significant parts of our jobs is now working with creators to create these short-form videos that you see all over social media. I wish I had seen this trend happening two
Retail Focused Brands and E-Commerce
Nearly all of Socialike’s clients have a large retail footprint and a secondary sales channel with Amazon.com. Despite a small percentage of clients’ sales coming from their own e-commerce site, we still consider this independent sales track critical for brand building. Think about your most loyal consumers who tell everyone about