Why Legacy CPG Brands Have the Most Untapped Potential on Social Media
Legacy brands are sitting on a goldmine when it comes to social media — many just don’t realize it yet. Here’s why the opportunity is so big: Built-In Trust: Customers already know and trust these brands. Retailers are willing to stock them even without a strong social presence — proof of
The Power of a Good Hat
It’s about finding a thousand people who love your brand. You hear about community all the time, but for brands with a minimal presence and no celebrity backing, those first thousand devoted fans are critical. They’re the ones we need to find, cultivate, and look after. Let me tell you a story
The Dance Between Sales and Marketing
**The Dance Between Sales and Marketing** In the bustling world of supplements (and many other brands), an interesting tug-of-war often unfolds between sales and marketing departments. At first glance, their objectives seem identical: drive sales. But the way each department navigates this task diverges, painting a rich tapestry of strategies and
Maximizing Influence in Supplement Marketing: A Strategic Approach
The supplement industry is serious and multifaceted, and there's potential for things to go wrong if your marketing strategy isn't well-rounded. We've gathered some insights and tactics that we've found successful. In this blog post, we'll unpack these strategies and share our experience. The Power of Subject Matter Experts First and foremost,
How We Do Short-Form Videos
Seemingly overnight, our agency has made some drastic changes in the forms of how we operate. One of the most significant parts of our jobs is now working with creators to create these short-form videos that you see all over social media. I wish I had seen this trend happening two
Six Predictions for 2023
Below are six predictions we have for 2023: The trend to ban Tik Tok will continue to gain momentum; with more and more states banning the app for government workers, this will eventually spill over into the consumer segment. There are very few things in 2023 that garner bi-partisan support. Banning
Ask Yourself, “Why Do You Care About Follower Growth?”
As we at Socialike start to wrap up our 2022 planning, even though times are changing, one thing we still hear from brands when we determine KPI’s for 2022 is a desire to focus on Instagram follower growth. First, ask yourself, “Why do you care about growing your Instagram followers?” One
Increase Your Reach With The Ultimate Instagram SEO Strategy
Want to increase your reach? Get featured on the Instagram Explore Page? Expand your brand or business? SEO tactics are not just for Google, and with this strategy designed for Instagram, your account will rank high in search engine results, and bring more exposure to your brand! USERNAME Include primary keywords