How We Maximize ROI Across Social + Retail
At our agency, we don’t just create content for social, we create content that works across channels, that includes retail. Social Content That Supports Retail Goals We design content that performs on social and on retail platforms like Walmart and Amazon. When a customer sees a TikTok and then visits your
Why Legacy CPG Brands Have the Most Untapped Potential on Social Media
Legacy brands are sitting on a goldmine when it comes to social media — many just don’t realize it yet. Here’s why the opportunity is so big: Built-In Trust: Customers already know and trust these brands. Retailers are willing to stock them even without a strong social presence — proof of
The Power of a Good Hat
It’s about finding a thousand people who love your brand. You hear about community all the time, but for brands with a minimal presence and no celebrity backing, those first thousand devoted fans are critical. They’re the ones we need to find, cultivate, and look after. Let me tell you a story
Beyond Sales: Podcasts’ Dr. Oz Effect
Introduction In the ever-evolving world of digital marketing, Socialike sheds light on the strategy we plan to spend more time and energy on in 2024. This strategy focuses on the potential of podcasts, showcasing the authenticity and engagement found in niche audio content. Let's delve into this
We Launched a Podcast
I'm thrilled to announce the launch of our new podcast: **Retail & Social: Explaining the Connection**! Ryan Rogers (former Target Buyer) and I met through a shared client, constantly trading nuggets of wisdom. Our mutual curiosity, especially towards the intriguing world of marketing, gave birth to this podcast. We embark
Campaign Spotlight: It Takes a Village
**Spotlight on the "It Takes a Village" Campaign** We believe in the power of collaboration, and our latest project, the "It Takes a Village" campaign, exemplifies just that. Sometimes, our clients come to us with brilliant campaign ideas, and it's our pleasure to bring these visions to life. Such is the case
The Dance Between Sales and Marketing
**The Dance Between Sales and Marketing** In the bustling world of supplements (and many other brands), an interesting tug-of-war often unfolds between sales and marketing departments. At first glance, their objectives seem identical: drive sales. But the way each department navigates this task diverges, painting a rich tapestry of strategies and
Maximizing Influence in Supplement Marketing: A Strategic Approach
The supplement industry is serious and multifaceted, and there's potential for things to go wrong if your marketing strategy isn't well-rounded. We've gathered some insights and tactics that we've found successful. In this blog post, we'll unpack these strategies and share our experience. The Power of Subject Matter Experts First and foremost,
Marketing Supplements is Different
Marketing supplements is different than marketing other CPG brands. It comes with a unique set of challenges that other products do not have to contend with. We are going to assume most people reading this article understand the supplement industry and the nuances of what you can and can not say