How We Maximize ROI Across Social + Retail
At our agency, we don’t just create content for social, we create content that works across channels, that includes retail. Social Content That Supports Retail Goals We design content that performs on social and on retail platforms like Walmart and Amazon. When a customer sees a TikTok and then visits your
Are 50–65% of Supplements on Amazon Fake? It Doesn’t Even Matter. Here’s What Does.
You’ve probably seen the claim: “Up to 65% of supplements sold on Amazon are fake.” Is that stat accurate? No one can say for sure. But here’s the real headline: consumers believe it. And they’re talking about it — loudly. On TikTok. In Facebook comments. In Reddit threads and private Discords. That makes
Why Legacy CPG Brands Have the Most Untapped Potential on Social Media
Legacy brands are sitting on a goldmine when it comes to social media — many just don’t realize it yet. Here’s why the opportunity is so big: Built-In Trust: Customers already know and trust these brands. Retailers are willing to stock them even without a strong social presence — proof of
The Power of a Good Hat
It’s about finding a thousand people who love your brand. You hear about community all the time, but for brands with a minimal presence and no celebrity backing, those first thousand devoted fans are critical. They’re the ones we need to find, cultivate, and look after. Let me tell you a story
Beyond Sales: Podcasts’ Dr. Oz Effect
Introduction In the ever-evolving world of digital marketing, Socialike sheds light on the strategy we plan to spend more time and energy on in 2024. This strategy focuses on the potential of podcasts, showcasing the authenticity and engagement found in niche audio content. Let's delve into this
How We Use Ayurveda To Boost Productivity
We hope you enjoy this note from our team where we delve into the principles of Ayurveda to cultivate not just a healthy lifestyle but also to enhance creativity and optimize productivity. Ayurveda, an ancient system of natural healing, serves as the guiding philosophy for our agency, influencing the way
We Launched a Podcast
I'm thrilled to announce the launch of our new podcast: **Retail & Social: Explaining the Connection**! Ryan Rogers (former Target Buyer) and I met through a shared client, constantly trading nuggets of wisdom. Our mutual curiosity, especially towards the intriguing world of marketing, gave birth to this podcast. We embark
Marketing Supplements is Different
Marketing supplements is different than marketing other CPG brands. It comes with a unique set of challenges that other products do not have to contend with. We are going to assume most people reading this article understand the supplement industry and the nuances of what you can and can not say
Six Predictions for 2023
Below are six predictions we have for 2023: The trend to ban Tik Tok will continue to gain momentum; with more and more states banning the app for government workers, this will eventually spill over into the consumer segment. There are very few things in 2023 that garner bi-partisan support. Banning
WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating