Why Legacy CPG Brands Have the Most Untapped Potential on Social Media
Legacy brands are sitting on a goldmine when it comes to social media — many just don’t realize it yet. Here’s why the opportunity is so big: Built-In Trust: Customers already know and trust these brands. Retailers are willing to stock them even without a strong social presence — proof of
The Power of a Good Hat
It’s about finding a thousand people who love your brand. You hear about community all the time, but for brands with a minimal presence and no celebrity backing, those first thousand devoted fans are critical. They’re the ones we need to find, cultivate, and look after. Let me tell you a story
Beyond Sales: Podcasts’ Dr. Oz Effect
Introduction In the ever-evolving world of digital marketing, Socialike sheds light on the strategy we plan to spend more time and energy on in 2024. This strategy focuses on the potential of podcasts, showcasing the authenticity and engagement found in niche audio content. Let's delve into this
How We Use Ayurveda To Boost Productivity
We hope you enjoy this note from our team where we delve into the principles of Ayurveda to cultivate not just a healthy lifestyle but also to enhance creativity and optimize productivity. Ayurveda, an ancient system of natural healing, serves as the guiding philosophy for our agency, influencing the way
We Launched a Podcast
I'm thrilled to announce the launch of our new podcast: **Retail & Social: Explaining the Connection**! Ryan Rogers (former Target Buyer) and I met through a shared client, constantly trading nuggets of wisdom. Our mutual curiosity, especially towards the intriguing world of marketing, gave birth to this podcast. We embark
Campaign Spotlight: It Takes a Village
**Spotlight on the "It Takes a Village" Campaign** We believe in the power of collaboration, and our latest project, the "It Takes a Village" campaign, exemplifies just that. Sometimes, our clients come to us with brilliant campaign ideas, and it's our pleasure to bring these visions to life. Such is the case
Maximizing Influence in Supplement Marketing: A Strategic Approach
The supplement industry is serious and multifaceted, and there's potential for things to go wrong if your marketing strategy isn't well-rounded. We've gathered some insights and tactics that we've found successful. In this blog post, we'll unpack these strategies and share our experience. The Power of Subject Matter Experts First and foremost,
Marketing Supplements is Different
Marketing supplements is different than marketing other CPG brands. It comes with a unique set of challenges that other products do not have to contend with. We are going to assume most people reading this article understand the supplement industry and the nuances of what you can and can not say
How We Do Short-Form Videos
Seemingly overnight, our agency has made some drastic changes in the forms of how we operate. One of the most significant parts of our jobs is now working with creators to create these short-form videos that you see all over social media. I wish I had seen this trend happening two