Are 50–65% of Supplements on Amazon Fake? It Doesn’t Even Matter. Here’s What Does.
You’ve probably seen the claim: “Up to 65% of supplements sold on Amazon are fake.” Is that stat accurate? No one can say for sure. But here’s the real headline: consumers believe it. And they’re talking about it — loudly. On TikTok. In Facebook comments. In Reddit threads and private Discords. That makes
The Unique Challenges of Influencer Marketing in the Supplements Industry
If you’re marketing supplements, you’re immersed in a highly distinctive — and extremely competitive — sales environment. Influencers can be an intelligent part of your social marketing plan, but as with all aspects of advertising and promoting supplements, things can get tricky fast. First, there’s the FDA. You might believe wholeheartedly